In the public relations toolbox, the powerhouse press release is an undeniably impactful communications tool. If your company aims to have a new product featured or notable customer success stories showcased with the media, utilizing press releases is the way forward. It's simply the standard practice. However, can this influential communications tool also enhance SEO?
We'll use the example of a company that issues press releases monthly. (To note, this frequency is easily attained with a sales and marketing team working in concert with a dedicated PR resource. Collectively, they can generate a steady flow of news-worthy announcements to share with their target audience.)
Now, here's where the magic happens... every. single. month.
As the company's press releases get published on their website and the news is issued to the targeted media, the resulting editorial coverage is published back on its website. These articles are then linked to the media outlets' sites and their social media platforms. The company then shares all the related content with their contacts via email and social media.
The results from this steady stream of fresh content can an absolute boon for search engine optimization! Here's why it can be advantageous:
Quality Backlinks: Getting your content published on reputable news outlets can result in high-quality backlinks to your website. This can significantly improve your website's authority and search engine rankings.
Increased Visibility: Content published on news outlets often reaches a wide audience, leading to increased visibility for your brand or website. This exposure can drive organic traffic and improve your website's SEO performance.
Credibility and Trust: Editorial exposure can enhance your brand's credibility and trustworthiness in the eyes of both users and search engines, which again, can positively impact your SEO efforts.
Relevance and Freshness: Search engines value relevance and freshness of content. Contributing to news outlets ensures that your content is timely, which is advantageous for your website's SEO performance.
Social Signals: Content published on news outlets may attract social media attention and engagement, leading to social signals that can also influence SEO rankings.
So, supplying press releases to news outlets can indeed be a boon for organic SEO. It's all about the valuable backlinks, visibility, credibility, and social signals that can positively boost your website's rankings.
In today's world, press releases with a dedicated resource to manage this function and the media relations, are must if you want your business to thrive for years to come.
To learn more, book a meeting with one of our PR strategists or send email to info@acepublicrelations.com.
Comments