We love working with companies that can foretell the future. One in particular coined the phrase 'Content is Currency,' an idea that has held true for decades — and will do so for the foreseeable future.

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Content is currency, and by leveraging good content, companies can generate, even create, new revenue streams.

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Just like currency though, content has to be strong and fluid. Anything old, weak, or even *gasp* fake can be detrimental. Only authentic content can reign with success.

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So whether we are talking about financial data aggregated and shared in a CMS or the influential content used for websites and social media, it’s truly one and the same. Content is currency. And this is valuable.