Today, everyone has access to a flood of statistics, tips, best practices, social media buzz, webinars, etc. Despite the sheer volume of information available online, which can be overwhelming and confusing at times, information gaps can also exist. This is why we offer Market Intelligence Reports. It simplifies knowledge sharing and gets everyone on one page, and in turn, streamlines goal achievement.
When every member of your sales and marketing team is briefed about emerging challenges and opportunities, they can all be more focused and efficient. They will make smarter decisions and spend less time chasing down irrelevant leads and connections. And your communications will be more consistent, relevant, and impactful.
How its Done
Our market-savvy, writing sleuths can help your company gather, evaluate, consolidate, and summarize the market intelligence that will be most relevant to achieving the results you want. We start by gathering insights, perceptions, and questions from the people on your staff who have the most knowledge of the target market. We then seek answers and gather facts, projections, ideas, and contacts you might not have known about.
Your business can use the Market Intelligence Report to:
- Identify market trends
- Fine tune action plans and tactics
- Develop presentations to other executives in the company
- Make assignments that avoid duplication of efforts
- Bring new employees and contractors on board quickly
Frequency of Market Reports
We recommend a Market Intelligence Report at the onset of new PR and communications programs, or any new market initiative, and should be updated yearly. The summary of key trends, major influencers, and evolving business practices that the Report provides is simply an invaluable tool.
A Lead Generating Tool
Selected excerpts from your Market Intelligence Report can also be repurposed as a white paper to help your company attract new prospects. The document can be posted online and shared on social media for leads to enter in their information to download the document.
Business intelligence is a valuable asset, both for your company and your customers. Before diving head-first into any initiative, it’s vital to have the market intelligence to make informed decisions, and even discover new islands of opportunity.
For more information about our Market Intelligence Reports and our experienced team of researchers and writers, give us a call.